How do arts organizations develop a distinctive visual identity? How do you tell potential audiences what to expect at your show without giving away the ending? Drawing from a range of historical and contemporary examples, this seminar will offer a number of different strategies for performing arts brand formation. Participants will learn what goes into creating a strong graphic identity representative of an artistic mission. Taught by Joel Zayac, Senior Graphic Designer at A.R.T., and Robert Duffley, Publications & Artistic Programs Associate at A.R.T.